The Impact of Digital Marketing on Customer Satisfaction during the Covid-19 in Telangana

In this article, we present a first study on how Covid-19 pandemic can influence fundamental essences and marketing developments. We argue that Covid-19 pandemic offers businesses an excellent opportunity to shift to real and honest marketing that can actually tackle urgent environmental and social challenges globally. We also explore some future paths for how the pandemic can affect consumer ethical decision-making. In our marketing discussion, we explain how we think that marketing is being carried out and how we expect this pandemic can change, and not just the marketing climate, but also how companies implement their marketing strategies. Marketing will be therefore very none form or other. Since, the day when humans first started trading what so ever it was that they first traded, marketing was there. Marketing was the stories they used to convince other humans to trade. Humans have come along way since then, and marketing has too. The way of execution of marketing is transformed and improved day to day. The evolution of internet in the world bringing lot more changes in the society specifically in living style of people. © 2022. Specialusis Ugdymas. All Rights Reserved.

The Effect of Customer Satisfaction in Digital Marketing on During the Pandemic Period In Telangana State

The purpose of current study is to compile the findings of a number of studies and publications in the field of retailing and consumer behaviour to depict the factors through an in-depth analysis of the relevant literature to understand dynamics of a consumer’s buying behaviour towards online and offline shopping pre, during and post Covid 19 outbreak. To accomplish this, a review of the empirical studies related to the consumer online and offline shopping behaviour was performed. To carried out literature review a term-based search method was applied which was restricted to a certain date and specific online databases. Only peer-reviewed articles in English-language journals are considered for review. After an extensive literature review, 70 relevant articles are identified. The factors that influence consumers’ online and offline purchase intentions pre, during and post Covid 19 outbreak were classified according to their similarity and patterns. The literature was divided into numerous components effecting consumer buying behaviour and as a result, the study framework was designed using a content analysis of multiple research publications. The study presents a conceptual framework for exploring the factors that impact online and offline shopping behaviour. The limitation of this study is that this is a conceptual study with no real proof of the factors' connection. The number of articles found is limited due to the term-based search approach utilized. In this digital era, the consumer can interact with a retailer's digital storefront to purchase the products or services over the internet. With one click, customer can glance the information regarding the product and services. Today, Buyers are only a click away from comparing competitor’s products and attributes. All around, the world is witnessing the impact of digital marketing on consumer behaviour. This study makes an attempt to understand the impact on consumer behaviour specifically in the process of consumer buying behaviour by taking two areas of digital marketing i.e. online ad banner and digital word of mouth(D-WOM) in the form of user generated product reviews and ratings. The study has adopted a mixed method of study i.e. qualitative and quantitative study where in the qualitative study, in-depth interview of 20 participants has been taken in order to get the insight picture. In the quantitative study, a survey has been taken out on 800 sample size selected on the random basis after confirming the eligibility of the respondents. It has been concluded that the digital marketing makes some really good impact on the consumer behaviour with special reference to select cities. © 2022. Specialusis Ugdymas. All Rights Reserved.

Facemask Detection Using Machine Learning Techniques: A Review

Recent global pandemic compelled wearing masks as a precautionary measure for every human being. Considerable number of people neglected this simple precaution and risked their life. To prevent this type of negligence, we aim to design a technique to check if a person is putting on a mask or not. By efficiently recognizing a person without a mask, it is possible to warn that person to wear one. Facemask detection is majorly helpful in shopping malls, hospitals, offices, and crowded areas. Face images data in different angles of the persons can be captured by the surveillance cameras at the entry points of the area. Then the proposed algorithm extracts feature from these images and trains various machine learning models to classify the images with and without masks. There are several datasets available on the Kaggle platform. We intend to use machine learning algorithms named

Awareness among workers in south Tamilnadu factory on precautions on COVID-19

Introduction- The spread of coronavirus disease caused by novel coronavirus SARS-Cov2 is becoming a life threatening situation all over the globe. In such cases prevention is better than cure. Materials and methods - A survey was conducted through google forms - a cross sectional study (questionnaire based) across workers in south tamilnadu factory. For which 261 responses were received and recorded. Result - Over 261 responses majority of them belong to the age group of 20 to 40 and about 73.2% of them are males. Their responses were recorded and validation was done. Conclusion- Wearing a mask, following social distancing, proper hand sanitation prevents the spread of the disease. From our study we can conclude that workers among south Tamilnadu factories follow proper norms to prevent the spread.

Association and awareness on COVID associated halitosis among dental students- a survey

INTRODUCTION: Halitosis may be a reflective condition for systemic insults like respiratory, and gastrointestinal pathologies which will give salivary characteristics and tongue dorsum susceptibility for hosting anaerobic microorganisms. The high prevalence of halitosis globally requires a multidisciplinary approach for its diagnosis, assessment and treatment to reduce halitosis. During the COVID period, people affected by the COVID and in the older age people have several oral problems and halitosis. The aim of this is to create awareness among the people about bad breath during COVID and also aimed at investigating the effect of mouth breathing on dental, oral health status and halitosis. MATERIALS AND METHOD : This study was about bad breath during COVID pandemic period. A self-administered questionnaire concerning various aspects of bad breath was distributed among 113 dental students of Saveetha University, Chennai. A questionnaire based survey in google forms circulated within the dental students of Saveetha University, Chennai. Responses of about 113 participants were received and the data was recorded. Statistical analysis was done. The data was tabulated. The data was analysed using SPSS software (version 23) and the chi-square test was done. The level of significant difference was p<0.05. The study was approved by SRB of Saveetha Dental College. RESULT : In our study, the age group between 18-19 were more aware of halitosis during COVID. Male were more aware of halitosis and undergraduate students were more aware about halitosis. About 64.6% of people think that bad breath is common for all diseases and the p value is 0.35. About 63.7% of people are aware of the term halitosis and 36.3% of people are not aware of halitosis and the p value is 0.32. About 83.3% of people think that breathing through the mouth causes dental caries and 17.7% responded No and the p value is 0.057. CONCLUSION : The present study offers an opportunity of diagnosing the origin of halitosis and to create awareness among the people about oral complications. Majority of people think that bad breath is common for all diseases.In our study, we can see the complications of halitosis and create awareness among the people.

Awareness about home remedies as a preventive measure for COVID-19 - a questionnaire based study

Background: COVID-19 is an infectious disease that is caused by a newly discovered coronavirus. The infection prevention and the Control measures are associated with the Supportive Care. Various home remedies and herbal treatments for COVID-19 have been advocated in India. These remedies for covid-19, traditional practices with home made herbal extracts and other valuable herbs has helped people protect themselves from these communicable diseases including covid-19 by boosting of immune system.

Effects of lockdown in Qatar- an awareness based survey among healthcare professionals

BACKGROUND: The coronavirus pandemic resulted in lockdown and social distancing in Qatar enforced by the government. The aim of this study is to evaluate the effects of lockdown on healthcare professionals working in Qatar and its impact on their mental health and well-being. MATERIALS AND METHODS: The study was assessed by a questionnaire made on google forms which collected data. A total of 16 questions were formulated. Responses were received from 100 healthcare professionals from Qatar. Statistical analysis like pie charts and bar graphs were generated using the software, spss version 23 and chi-square test. RESULTS: In this study, it is seen that (48%) healthcare professionals said that they feel stressed during lockdown. (27%) healthcare professionals said that they are facing challenging family relationships during lockdown period. (75%) healthcare professionals had a fear of getting infected. (21%) healthcare professionals are suffering from psychological distress. (13%) healthcare professionals are suffering from covid insomnia (lack of sleep). (7.1%) healthcare professionals are suffering from alopecia (hair loss). (p<0.05) was considered significant CONCLUSION: In conclusion, it is seen that there is an impact of the COVID-19 pandemic and the lockdown on the healthcare professionals working in Qatar. They have been experiencing psychological distress and poor well-being.

Dermatological manifestations in COVID-19: awareness based survey in Chennai population

Background: COVID-19, an ongoing global pandemic affecting people all over the world, is associated with viruses that cause severe acute respiratory syndrome (SARS). Initially there were no skin related disorders during COVID-19, but recently some cases have been reported. Extrapulmonary manifestations, dermatological signs and associated cutaneous manifestations related to COVID-19 slowly started to show up. The aim of this study is to assess the knowledge and awareness of dermatological manifestations in COVID-19 among the general population in Chennai. Method: Cross-sectional study involving one online survey was conducted among the general population in Chennai. 101 responses were collected to 13 survey questions. Then the data was entered and analysed using the statistical package for social sciences software(SPSS) version 23.

Awareness about the effects and types of dietary modification in COVID 19 among dental students - a questionnaire based study

Background : The virus SARS COV-2 caused coronavirus disease (covid-19) across the world. So we have some other nutritional therapy. It can prevent and treat Covid 19. This deteriorated nutritional status seems to be involved within the virulence of the virus, and doubtless within the clinical outcome. Aim: The aim of this study was to assess the awareness about diet modification in COVID19 among dental students.

Knowledge and awareness about telemedicine in India vs international students- a comparative survey

Introduction : Telemedicine is the evolution of healthcare in the digital world. Telemedicine provides new methods of healthcare in different geographical areas. Benefits of telemedicine it increases accessibility in health care, provides higher quality of health care, Telemedicine has been used since the 1960s. For past decades use of wireless technology has been more advanced. There are different types telemedicine televisits, telesupervision, telemonitoring, tele interpretation, teleconsultation;not telemedicine remote education, remote technology and social media Aim: The aim of the study to explore knowledge and awareness about telemedicine in India vs International students-a comparative survey Materials and methods : A cross sectional study was taken among the Indian and international dental and medical students to assess the knowledge and willingness to adopt telemedicine in their profession. The questionnaire comprising 13 questions was created in google forms and sent to 100 Indian students and 100 international students through whatsapp. The data was collected and statistically analysed using SPSS software version 23 and Pearson chi square test was done to get p value Results : Of Indian students 56.64% participants were male, 40.71% were female, 2.65% did not prefer to say. The gender of international students' responses. 59.22% participants were male, 38.83% were female, 1.94% preferred not to say. The Indian students respond about knowledge of telemedicine. 52.21% participants answered yes, 42.48% answered no, 5.31% answered maybe. International students' responses to knowledge about telemedicine. 96.12% students answered ..oyes, 3.88% students answered no. Pearson chi square test shows p value is 0.808 for the knowledge about telemedicine among indian students which is statistically insignificant and for international students the Pearson chi square test shows p value is 0.239 which is statistically insignificant. Conclusion : From our study we have concluded that International students have more knowledge about telemedicine than Indian students. Because international students had more exposure to telemedicine and given training.

Awareness about oral manifestations of COVID-19 among pre-clinical dental students

BACKGROUND: Among the health care personnel, dentists face the highest exposure and risk. At this high risk, there are many problems a dentist might face. Dentists face a major threat while diagnosing the patients having covid 19, but not displaying any symptoms. The range of oral manifestation of Covid 19 has been considered and has a broad interest. AIM: The aim of the study is to assess the awareness about the oral manifestations of covid 19 among pre clinical dental students. MATERIALS AND METHODS: An online questionnaire was created and 121 responses were collected in total from the survey. The data was collected and entered in SPSS software and a chi square test was done, represented by bar graphs and pie charts. RESULTS: The Dentists have treated patients with irregular ulcers where the 18-20 age group counted for 53.3% and 21-24 counted for 18.9% and above 44 had 24.6% which was also statistically significant. 58.20% participants knew that loss of taste is a symptom of covid 19.37.70% of the participants did not know that loss of taste is a symptom of covid 19. Taste disorder may be the common symptom in patients with COVID 19 and should be considered in the scope of the disease onset. Considering the pandemic situation the dentist have taken proper precautions and are aware about the oral manifestation. CONCLUSION: Dental health professionals need regular educational activities and training programs on infection prevention practices with respect to COVID 19 infection to help the health care sector in case the demand arises.

Awareness about COVID-19 symptoms and precautions among practitioners of Indian medicine

BACKGROUND: The COVID-19 pandemic has become a major cause of concern for the healthcare profession. Indian medicine practitioners, such as in, allopathic systems are used for treating the infection, but unfortunately there is no specific medicine for COVID-19. The Ayurvedic fraternity is looking forward to the active involvement in the prevention and cure for COVID-19. AIM: The aim of this study was to assess the awareness about COVID-19 symptoms and precautions among practitioners of traditional Indian medicine like Ayurveda, Siddha and Homeopathy. MATERIALS AND METHODS: A survey was conducted among 112 individuals practising Indian Medicine through google form. The responses were recorded in the SPSS software version 25. The responses were recorded in the form of bar graphs and pie charts. RESULT: Among the 112 individuals 99.9% respondents exhibited high level knowledge about COVID-19 symptoms and precautions. Most of the respondents chose home remedies and natural ayurvedic medicines and syrup for boosting their immunity and to keep themselves healthy and fit. CONCLUSION: The individuals who attended this survey were well aware of COVID-19 and its precautions and thus were confident in treating the various symptoms.

Awareness about gastrointestinal symptoms in COVID-19 among patients - a questionnaire based survey

INTRODUCTION: On March 11,2020 coronavirus disease was declared a global pandemic by the World Health Organization (WHO). Gastrointestinal symptoms are common in COVID-19 patients. Although respiratory tract symptoms are more severe and most commonly seen in patients some also have gastrointestinal tract affected by COVID-19. AIM: The aim of the study was to assess the awareness about gastrointestinal symptoms in COVID-19 among patients. MATERIALS AND METHODS: A survey was conducted across the patients treated in one of the private hospitals with symptoms similar to COVID-19. For which 108 responses were received and recorded. The complete analysis was done using SPSS Software version 2. RESULT: Based on the 108 responses from both the genders it was seen that females had high awareness about gastrointestinal symptoms in COVID-19 when compared to males. They are also aware about the seriousness of COVID-19 and are stepping forward to treat the disease. According to the study, people were aware about the common symptoms that are around the surrounding population. CONCLUSION: It was concluded that subjects have moderate awareness about gastrointestinal symptoms of COVID-19. Some awareness meetings can be conducted virtually to improve the awareness about the symptoms of COVID-19 in all aspects.

Public perception on social distancing and lock down

The 2019 novel coronavirus (2019-nCoV) is rapidly spreading and it originates from Wuhan City of Hubei Province of China. Various preventive interventions or measures mainly social distancing, or physical distancing are taken to prevent the spread of a contagious disease. Many countries globally have announced lockdown, a state of isolation or restricted access instituted as a security measure in order to regain control. So the aim of this study is to evaluate the Perception of the general public on social distancing and lockdown. A cross sectional survey was conducted with a self structured questionnaire consisting of 15 questions about lockdown and social distancing and distributed to 100 general public members as a random sample of both gender through social networking sites. The survey had an overall response rate of 100 . The resulting data have been analysed using statistical software. The World Health Organization had notified that during previous such coronavirus outbreaks like SARS, human-to-human transmission occurred primarily through droplets, contacts, and fomites and the danger is amplified due to the lack of a vaccine and effective therapeutic agents against this novel virus so following social distancing and lockdown strictly is the best way to prevent transmission of the virus to others and to reduce the cases. Most of the participants(general public ) have positive opinion on following lockdown and social distancing for covid 19 pandemic and they are aware about the importance of lockdown and social distancing . © 2021, Universitatea de Vest Vasile Goldis din Arad. All rights reserved.

Importance of zero patient in pandemics

The patient zero is the first reported patient in a pandemic within a population, or the first documented patient incorporated in a pandemic study. Some scientists claimed that it’s important to examine primary cases. The term patient zero refers to the person identified as the first carrier of a communicable disease in an outbreak of related cases. They act as a symbol for initial actions that have major downstream consequences.The primary recorded victim of the Ebola infection was a 44 year old teacher named Mabola Lokela,who passed away on 8thSeptember 1970, 614 days after the clinical manifestation started.An infant in the Lewis House at 40 broad Road is viewed as the patient zero in the 1854 cholera outbreak in the Soho neighborhood of London.Pandemic is a disease outbreak that spreads across countries or continents and it affects more people and takes more lives than epidemic.It is an epidemic which takes place on a scale that crosses universal limits, generally influencing individuals on an overall scale. Detection of patient zero gives new insight to epidemiologists about the nature of first transmissions into a population.it’s important to find the first person infected with the pathogen.By knowing person’s history of patient zero we can determine the outbreak of the disease and the route of transmission.Discovering them might be significant in certain occasions, to know whether they are still alive and transmitting the infection. Identifying a “patient zero” is a rife with potential to provoke blame and scapegoating. Patient zero triggers a “desperate hunt” and is continuously giving expression to communal fears about dangerously reckless behaviour,Researchers have found people harbour negative attitudes towards Patient zero.The patient zero issue comprises of finding the source of a pandemic outbreak given,perceptions at a later time.Contemplating the patient zero issue we additionally tackle the issue of finishing and rectifying the observation to people and false test results.

Emerging and re-emerging virus

Infectious diseases remain a major cause of human and animal morbidity and mortality leading to significant healthcare expenditure. However, enormous successes have been obtained against the control of major epidemic diseases, such as malaria, plague, leprosy and cholera, in the past. The vast terrains and extreme geo-climatic differences and uneven population distribution present unique patterns of distribution of viral diseases. Dynamic interplay of biological, socio-cultural and ecological factors, together with novel aspects of human-animal interphase, pose additional challenges with respect to the emergence of infectious diseases. The important challenges faced in the control and prevention of emerging and re-emerging infectious diseases range from understanding the impact of factors that are necessary for the emergence, to development of strengthened surveillance systems that can mitigate human suffering and death. Viral pathogens are known to cause outbreaks that have epidemic and pandemic potential which would result in severe range of mortality and Health care expenditure on a scale depending on the pathogenicity of the virus. © 2020, Institute of Medico-Legal Publications. All rights reserved.

Impact of COVID 19 in liver disease patients

The coronavirus 2019 (covid 19) represents a dispute to human services in infected regions. Aged people with comorbidity complications have been found with a high risk of severity in infection prevalence. A comprehensive search in PUBMED, GOOGLE SCHOLAR using the keywords-coronavirus, liver impairment, anosmia and ageusia, upper and lower respiratory infection, liver metabolism. This analysis helps in understanding how COVID 19 affected patients with liver disease and their impacts. Several studies reported about the impact of liver in COVID 19, thus COVID 19 is influencing the liver in a mas-sive way by inducing the changes in normal liver and aggregating the existing liver disease.